WebSep 9, 2024 · Doug Straton, Hershey’s chief digital commerce officer, is taking the long view. “By working together and sharing data with manufacturers, higher levels of retail engagement, category growth ... WebJul 30, 2024 · "Regardless of where the shopping trip ends, the search now begins in digital, most often in the palm of the consumer's hand," Doug Straton, Hershey's chief digital …

Doug Straton, Chief Digital Officer, The Hershey Company

WebDoug Straton is on Facebook. Join Facebook to connect with Doug Straton and others you may know. Facebook gives people the power to share and makes the world more open … Web- Doug Straton, Hershey's Chief Digital… “Consumers and shoppers are dictating what's happening to the environment — not individual teams within a company.” electric car bik rates 2023

Online and In-Store, 7 Ways to Meet Consumers Where They Are

WebA relentless builder and scaler, Doug has held several high-level global and regional general management, strategy, innovation and transformation roles in start-ups and large-scale companies such as Unilever and L'Oreal. He has deep expertise in building Digital businesses and driving Digital Transformation, most recently as the Chief Digital Officer … WebApr 25, 2024 · By Doug Straton, Chief Digital Commerce Officer, The Hershey Company This article was previously featured in Entrepreneur Convenience has always played a significant role in the shopping ... Across different panels during the conference, experts agreed that collaboration can help drive sales. Rucha Nanavati, group vice president, information technology at Albertsons Companies, said that retailers have always had access to large amounts of data. Today, the key is to derive insights from that data and share … See more Today’s shoppers have more options than ever. A number of panelists at Groceryshop pointed out that those options create new opportunities for sales. April Carlisle, vice president of shopper marketing for … See more E-commerce entails multiple models and can be a complicated system. “In the last 7 or 8 years, we’ve had to come to terms with the fact that e … See more A company’s culture is key to its advancement, and, according to Straton, it’s important to evangelize the message of being digital-first and data-first across all departments. For Hershey, which celebrated its … See more electric car battery recycle